Business Context:
Startup venture CO2YOU required a robust solution for housing its carbonated water refill cylinders in convenience stores across Ireland. The challenge was met by creating a Modular Free-Standing Display Unit (FSDU) and Counter-Top Unit (CTU) in mild steel, ensuring stability and versatility in usage.
Design Adaptation and Stability:
Building upon an existing design, the display was updated and manufactured in mild steel to accommodate the weight of the fully loaded carbonated water refill cylinders. The modular design included two sections, enabling the top CTU to function independently when required, adding flexibility to the display.
Graphics and Messaging Flexibility:
Utilizing double-sided Foamex and magnetic vinyl, all graphics panels were designed to be replaceable. This feature allowed for quick and cost-effective updates of messaging and promotions, ensuring adaptability to changing marketing needs.
Processes:
1. **Technical Drawings and Graphics Panel Specification:** – Produced detailed technical drawings, specifying graphics panel sizes to ensure accurate production.
2. **Prototyping with Printed Panels:** – Executed a prototyping phase using printed panels to validate the design and functionality before full-scale production.
3. **Initial Production Run:** – Following prototype approval, initiated the production of the initial run of Modular FSDUs and CTUs.
4. **Packaging and Delivery Coordination:** – Packaged the units on pallets, ready for delivery to Dublin. Liaised with the client’s carrier to ensure smooth and efficient delivery.
Outcome:
The CO2YOU Modular FSDU/CTU successfully addressed the specific needs of the startup business for displaying carbonated water refill cylinders in convenience stores. The robust design, stability, and modular functionality provided a reliable solution, while the replaceable graphics panels allowed for dynamic messaging updates. The efficient production processes and delivery coordination ensured a seamless implementation of the display solution in the targeted retail locations.