Background:
In response to recent changes in EU packaging regulations affecting Romania and Poland, coupled with SKU-specific sales volume restrictions, the challenge arose of making bespoke packaging economically viable. To address this, we devised a solution involving the adaptation of the existing EFIGS packaging for Fitbit CE, integrating an internal pocket to accommodate localized safety and instruction leaflets. This innovation retained visibility to the original product’s bottom flap, holding pack-specific required information, thus meeting EU packaging regulations and ensuring cost-effectiveness.
Processes:
Material and Production Process Selection:
Selected appropriate materials for the packaging and leaflets, ensuring compliance with EU regulations and cost-effectiveness.
Employed a production process that aligned with the chosen materials and regulatory requirements.
Technical Drawings:
Produced three detailed technical drawings for packaging, incorporating the integrated internal pocket and ensuring adherence to EU regulations.
Costing for Multiple SKUs:
Provided a comprehensive costing analysis for 15 SKUs, distributed across three sizes and varying quantities, all within the specified budget constraints.
Prototyping:
Executed prototyping with plain white samples followed by printed samples to validate the design and functionality while ensuring the compliance of the packaging.
Press-Pass Approval:
Conducted a press-pass approval stage to verify the final production quality, confirming that it met the established standards and regulatory requirements.
Security Seal Disks:
Supplied perforated security seal disks to enhance the security and authenticity of the packaging.
Shipping and Customs Management:
Managed the logistics of shipping to CE distribution center’s, including the preparation of customs documentation and ensuring smooth clearance processes.
This case study illustrates how our strategic adaptations to packaging design for Fitbit CE not only ensured compliance with evolving EU regulations but also maintained cost-effectiveness. The comprehensive approach covered material selection, technical drawings, cost analysis, prototyping, press-pass approval, security measures, and efficient shipping logistics to CE distribution center’s.