Case Study: Harman AKG – Currys Acrylic CTU

Case Study: Harman AKG – Currys Acrylic CTU

Background: To boost the launch of the AKG Home Podcasting kit, we crafted an acrylic Customer Touchpoint Unit (CTU) strategically placed in Currys stores throughout the UK and Ireland. Challenges Faced: Midway through the project, complications arose as available...